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  • Evolve Sales Training Course

Evolve Sales Training Course

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About Evolve Sales Training Course

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High-level overview of the course.

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Why Sales Training is Essential and Intro to the Sales Framework

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Subscribers only Set Your Own Quota

You've got to have identified objectives for the day. When performance is measured, performance improves. Avoid making random attempts at sales activity, identify what is considered a productive day.

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What to do the night before, during the day, and at the end of the day. If you don't work from a daily strategy, you will not be able to manage selling activities, phone calls, emails, and paperwork. Disciplined planning on a daily basis is the cure for losing control of your commitments, etc.

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Learn what to consider when mapping your territory, deciding where to go, determining the approximate time you plan to dedicate to the area, and how you will position yourself and what Evolve does, including its differentiators.

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Take an interest in the homeowner's hesitation or objection. How we respond is essential to continuing the conversation and positioning the value of what you offer.

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Subscribers only Asking Questions

Asking good questions is the key to establishing rapport and learning about your prospect/customers objectives and concerns. When you ask questions and they respond, they are in sharing mode, and you're in learning mode. The answers to your questions are the gateway to navigating the sales process to a successful, win-win outcome.

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Subscribers only Active Listening Skills

Listening is more than waiting your turn to speak. Active listening skills are demonstrated in a variety of ways, and it's the key to professionalism, and documenting the details you need to win business and earn the right to ask for referrals.

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Subscribers only Taking Notes

Don't rely on memory to carry you through the day. You have many details and commitments to juggle, and the only way to successfully track those details is to put all the details on paper as they surface--also a great way to review the day so nothing is overlooked.

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Subscribers only Closing

Closing is achieved in two contexts: closing the meeting, and asking for the business and gaining agreement to move forward.

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Subscribers only Close out the Day

We rarely complete every task for the day and return every call, text and email. Addressing the unfinished items by moving them to the following day and converting details to future meetings and activities is the sign of a true professional. If you can't meet commitments, it creates concerns among your peers, fellow workers and potential customers.

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Subscribers only Follow Up

Follow up is essential, and it allows you to review details with the prospect/customer that sustain the sales momentum. Great follow up is considered common sense, but it's not common practice. It's as important as your introduction and other steps in your sales efforts.

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Learn what the best in the business do on a regular basis that feeds their success and makes big money.

About the Teacher

Ken Lodi

After a decade with Franklin Covey teaching Time Management and The 7 Habits of Highly Effective People, Ken wrote presentations and pitch meetings for the Financial Services Sector with companies such Merrill Lynch, Wells Fargo and Fidelity Investments. He has also partnered with teams at Disney, ABC Television, and Viacom during their “upfront season” resulting in increased revenues in ad sales dollars. He has lectured to faculty, staff and students at Arizona State University, UCLA, USC and scores of government agencies. Ken has also produced multi-day corporate training events and narrated several audio books and training programs.

He is the author of Tapping Potential: Achieving What you want with the Abilities you Already Have; Front & Center: Presenting Ideas Clearly, Concisely and with Confidence, and The Bamboo Principle endorsed by Stephen Covey as "Enlightening and inspiring." It has been read around the world in five languages. Ken has been featured on NBC News, and I Heart Radio. He lives in Los Angeles, CA.

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